Privacy Policy

CCPA gives specified consumers more control over the personal information that covered businesses collect about them and secures new privacy rights for California consumers, including:

• The right to know about the personal information a business collects about them and how it is used and shared;
• The right to delete personal information collected from them (with some exceptions);
• The right to opt-out of the sale or sharing of their personal information; and
• The right to non-discrimination for exercising their CCPA rights.

In November of 2020, the California Privacy Rights Act (CPRA) was passed, which amended the CCPA and added new additional privacy protections that began on January 1, 2023. As of January 1, 2023, consumers have new rights in addition to those above, such as:

• The right to correct inaccurate personal information that a business has about them; and
• The right to limit the use and disclosure of sensitive personal information collected about them.

Businesses that are subject to the CCPA have several responsibilities, including responding to consumer requests to exercise these rights and giving consumers certain notices explaining their privacy practices. The CCPA applies to many businesses, including data brokers.

Please note: The CPRA amended the CCPA; it did not create a separate, new law. Therefore, all references to rights afforded by both the original CCPA and the CPRA will be referred to collectively as the CCPA or the California Consumer Privacy Act.

LPL’s online Privacy Preferences Portal encompasses these new privacy rights and categories of individuals to whom the CCPA will now apply. California residents who wish to exercise their rights under the CCPA should be referred to the LPL Privacy Preferences Portal.

To contact LPL about rights you may possess under the California Consumer Privacy Act, click here.